ChrisMaverick dotcom

on the price of video on demand…


Must see
Originally uploaded by loungin.

so, I had been meaning to address this issue for the last couple of weeks. I even mentioned to rmitz that I was thinking of ranting about it when he brought up the same topic a couple weeks ago.

What would you pay for the ability to download your favorite TV shows to your computer. What about movies? Is this the future of the internet?

I don’t know. I’m pretty much a media junkie. I have the big screen TV with HD satellite hook-up. I have maybe 500 DVDs. I was the first kid on my block to own a DVD player, in fact. Hell, I even have a Laser Disc player still plugged in to my entertainment center and ready to go. I’m not sure where it’s going. But its there. But one thing I don’t think I want to do is watch movies on my iPod. And I sure as hell am not going to watch them on my desktop computer.

Don’t get me wrong. I do watch movies on my laptop on occasion. Usually when I’m on a plane or in a hotel room somewhere and without easy access to any of the three non-computer DVD players in my house that are hooked up to real TVs. But its never preferrable, its very much a “on-the-go” kinda thing. Its not something I’m gonna do all the time.

But today, Apple announced iTunes Video. Download music videos for only $1.99, or download episodes from your favorite TV shows, (so long as your favorite TV shows are “Lost,” “Desperate Housewives,” “That’s So Raven,” “Night Stalker,” or “The Suite Life of Zack & Cody.” Ok, fine, I’ll acknowledge that the first two shows are hits, but That’s So Raven? And I mean, has anybody ever even heard of the other two shows?

So much like with the $0.99 music that you can buy from apple, I’m going to ignore for a moment the possibility of downloading music for a moment, and lets just assume that the only way to get content on your computer or iPod is to pay for it. (HAHAHAHA!) It’s now a question of demand utility. I watch a lot of TV. Much of it I readily admit is quite bad. But if I were bored on a football bye week sunday afternoon or something, there is the very real possibility that I might be flipping through channels and watch something like “The Suite Life of Zack & Cody”, whatever it is. Afterall, I’ll sometimes be bored enough on a lazy Sunday to watch 6 hours of celebrity poker or home makeover shows or something, so who knows. But there’s no way I’d pay to find out. Even shows I do enjoy, like say Desperate Housewives, I’m all about watching them for free. But I’m not going to pay $1.99 to watch it every week. It’s just not worth it. Maybe on the off chance that I miss a week and I’m really devoted to a show (like say I am with 24) I might be willing to download it just to watch it once, but they’re promoting the fact that i can on demand watch these shows as much as I want, whenever I want. Not going to happen. I don’t care enough about anything I watch to watch it over and over again, and if I do, I am fully capable of DVR’ing it or waiting for the DVD set to come out. But its extremely rare that I need this feature.

So what do I really get here? No commercials? Freedom to watch whenever I want? At the end of the day, I figure there’s actually about 15 hours or so TV that I watch pretty religiously every week. If I were forced to pay for each of those shows individually we’d be talking $29.85 (in practice, at least half of those shows are 30 mins. long, so its more like $43.78) every week. $119.40($175.12) every month to watch my favorite shows over and over again. I pay about $55/month for HD satellite+DVR service. Less than half, and I get the added bonus of picking slop shows that I just catch when I’m bored. It’s not even a contest. At the end of the day, I’d much rather pay for my TV with my time (watching commercials) than my wallet. I’m an American. I’m greedy.

So that brings up another interesting question. Do you hate commercials? I mean, do you really hate commercials. In the last couple years that we’ve had DVR service, beststephi has become very commercial adverse. I mean, I totally get fast forwarding through them when you’ve prerecorded something, but if we’re watching TV live, beststephi would rather pause it and sit in silence for 5 minutes than listen to the commercials. Me I just don’t really care. Hell, sometimes I even find them funny. But then, I’m the kinda weirdo who watches the Clio Awards whenever a network sees fit to broadcasting them. I’ll accept that people don’t LIKE commercials, but at the end of the day, are you willing to pay money just to avoid them. Would you pay for TiVo service if it only let you skip the commercials and didn’t let you record the show to watch at your leisure? Conversely, if you are the type who is willing to pay $1.99 to download “Lost”, would you be willing to pay, I don’t know, $0.99 to watch it if it still had the commercials in it and no way to fast forward through them.

Eva Longoria
Eva Longoria
Yes, she’s hot, but $1.99 at that size?
HELL NO!!!!

Am I just crazy here? I know rmitz really wants this service. Maybe there are a ton of people out there who do. If so speak up. Because I really don’t see how this is all that useful. I know a few people with PSPs, and as far as I know, none of us are going out there buying movies to watch on them, even though we can. The only thing I can think of is porn. Porn can save any technology. I am certain of that. I personally don’t have any great need to download porn to play on my iPod, but I have to believe someone does. I can’t see paying $1.99 to have a nudie cellphone wallpaper either, but people out there do it. And until then, I guess that’s what the oh so steamy “Desperate Housewives” episodes are for. Me, I like my porn the good old fashioned way. In a magazine or shipped to my door in a plain brown wrapper, the way HOVA intended it. I just can’t see myself getting all hot and bothered over a 2.5 inch screen. I don’t care how hot she is, no woman is worth $1.99 at 320×240 pixels. But now, anytime I see a guy walk into a public restroom while carrying an iPod, I’m gonna get grossed out and have to turn the other way.

Technology ruins something else. Thirty-five years from now, you’re gonna hear old man Maverick sitting on his back porch waving his cane at the grandkids who are sneaking out behind the woodshed with their holocubes, “Damn kids today, can’t even masturbate properly. Back in my day we didn’t have tactile holograms, we had the Sears catalog bra section and we liked it. We liked it fine! We loved it!”

om

46 comments for “on the price of video on demand…

  1. October 13, 2005 at 7:28 am

    This iteration of the technology is promising, but ultimately uninteresting to me. I downloaded one episode to see the quality and it sucks. I’m sure it’ll look great on the iPod, but I don’t care about watching on an iPod. I want to download to watch on my HDTV, not my iPod (of which I only own a shuffle for the moment, but I’ll probably get the next size bump of the nano).

    If I were in the states or had ready access to a convienient HDPVR solution the argument would be weaker. But as it is, it would be a lot easier to roll this type of solution out (leveraging p2p filesharing for legal use) for those people that want it.

    1. mav
      October 13, 2005 at 7:35 am

      oh good… you grabbed one so i don’t have to. Is it in fact at 320×240 as I was guessing (the size of the new iPod screen). I was also figuring that the quality would be pretty suckful.

      You bring up another point though. And one that I was kind of trying to touch on, but i don’t know that if I made it clear. I want GOOD QUALITY video. That means watching it on my HDTV. I don’t want to watch it in a little tiny window on my computer at sucky compression.

      1. October 13, 2005 at 7:42 am

        It is indeed. I had pretty strong confirmation of that earlier, but yeah.

        1. mav
          October 13, 2005 at 8:00 am

          that’s what I figured… blah, I should have made the picture of Eva even smaller to underscore how tiny that is. I made it the right resolution, but the pixels on my laptop and most screens are bigger than the ones on the iPod will be.

          1. October 13, 2005 at 8:07 am

            She is certainly hot though.

          2. mav
            October 13, 2005 at 8:10 am

            well yeah… but so not worth $1.99… I mean that’s a penny short of having two, count them TWOreal live strippers dance in front of me for like a whole minute each!

  2. October 13, 2005 at 1:41 pm

    I hate commercials. Of course there are the occasional ones that are great, and now more and more frequent ones that are so strange they subject me to an experience of bewilderment that is still interesting by way of novelty, but I only find that out if I’m sitting there watching them, which I try not to.

    Instead of pausing, I take commercial breaks to go cook or use the restroom or make a phone call or have a conversation. If none of those things needs to be done, I will watch 2 shows at once, having a primary and a secondary, and whenever the primary goes to commercial, I’ll switch to the secondary, and check in with the primary every couple of minutes to see if it’s started again. Unless I’m watching something I really want to see, then I’ll leave it on during commercials no matter what, so I don’t miss anything, cuz you can’t rewind to something that you weren’t on that station when it was on real-time.

    Is that iPod picture you used supposed to be a picture of tv on the iPod or of a bunch of iPods? Which is the supposedly interesting or sweet point (to the photographer / intended audience, I mean)?

    1. mav
      October 13, 2005 at 1:49 pm

      yeah, steph does that sometimes too… flipping between 2 shows. I hate that, because I’m always afraid there’ll be someting I missed.

      the ipod picture is just showing the evolution of the iPod I think. Though one of them (3rd from the right) does have video playing on it. I just needed a good picture. I suppose I could have just put Eva Longoria being hot up there. Would that have been better?

  3. October 13, 2005 at 1:59 pm

    So, I don’t know if TiVo is the right thing to compare this to. There are other candidate competitors. One is buying the DVD of the TV show. On that score, it would cost $48 to get the whole first season of Lost from Apple (not that you can right now, but it’s plausible that you will one day). On the other hand, you could buy the DVD set of the series from Amazon for $38.99 plus shipping, or driving to Best Buy. The advantage of the DVD is quality, and a slight edge in price. The big advantage of iTunes is the impulse factor: you don’t have to wait until they bring it out on DVD. In fact, you can incrementally download episodes of Lost during the season. For fanboys, this might actually be a big deal.

    Another candidate competitor is BitTorrent. Just to do the experiment (and shame on you for ranting without ponying up $2 for Science!), I downloaded the first ep of Night Stalker from Apple last night. On my lowest-possible-end DSL line, it took 45 minutes to download. The episode runs 43:28, so it’s darn near real time — they could almost stream it if they wanted to. The other week I downloaded a missed episode of Battlestar Galactica off BitTorrent. It took many hours, and BG is a best-case scenario for BitTorrent. (Also, you can’t even in principle stream BitTorrent because it downloads the blocks out of order.)

    On the other hand, BitTorrent is free. So, would I pay $2 for legality, convenience of finding the content, and speed? Absolutely. This is the same reason I use iTMS rather than LimeWire.

    Now, for the quality issue, I’ll probably evaluate that later tonight. I don’t hold with the HD fetish; it’s nice and all, but it doesn’t transform my entertainment experience all that much. But I’m interested to see how the Apple content looks once it’s been pumped through S-video. Certainly the MPEG-2 artifacts from normal-def TiVo are quite visible on my projector. Is Apple worse or comparable? It certainly seems to be designed for the iPod screen. I could sort of see that if I were still traveling Greyhound a lot and the battery life was good, but I’d need to sit at the Apple Store and evaluate it. The competitor there is obviously the PSP.

    Incidentally, you’re totally out of touch on the PSP. It’s been selling lots of movies. In fact, I suspect that’s what pushed Steve Jobs over the edge and forced the introduction of the video iPod. But Steve doesn’t yet have any actual movies. I’ll be very interested to see what he comes up with there.

    1. mav
      October 13, 2005 at 3:33 pm

      can you save both the galactica and the nighstalker til I have a chance to come over and watch them on the projector too… I’m kinda curious about seeing the difference that the compression makes myself.

      I didn’t realize that getting Galactica was that slow for you (compared to getting content from iTMS) Yes, that is a huge advantage. By the way, how was Night Stalker?

      So if you were Greyhounding still, do you think you’d watch content on your 2.5 inch iPod screen or would you rather some solution of sucking it off your TiVo and watching it on your 15 inch Powerbook screen? I’ve never really gotten into that scene, but I believe its doable for a relatively small hardware investment, which is how all the stuff gets out there for bittorrent in the first place. And for that matter, isn’t that what TiVo2Go is all about? Is that even active yet? Are they still even planning it?

      I’ve heard that PSP movies were selling. But I was thinking maybe it was like the Spice Girls. Billions of copies sold, and yet no one admitted to it. Granted I haven’t actually done a real survey, and my observation group is highly prejudiced, but I know I think 7 people with PSPs and none of them are into watching movies on it. Actually, I think one does rip DVDs himself to watch on it, but I think that may be more a geek novelty than anything else. On the other hand, I imagine that if I had a kid that I was inclined to take on frequent roadtrips, I might be quite happy to stick them in the back seat with a PSP, a pair of headphones and a movie collection to keep them quiet.

      1. October 13, 2005 at 4:01 pm

        Sadly, I deleted that particular episode of Galactica (it re-aired the following Monday and TiVo picked it up), but I’ve got a whole raft-load of them that Joe BitTorrented and then let me copy.

        I did watch DVDs on my Powerbook a lot on the Greyhound. The big issue is battery life. The bus ride to Columbus averages around four hours. The battery life of the laptop playing DVDs is usually under two. The big question for me would be, is the screen bearable and is the battery life long enough? (Of course, an alternative would be to buy an extra battery — they only cost around $70 — but keeping both charged up is kind of inconvenient and the added weight is essentially equal to the iPod.) The same issue arises on long plane flights, but I find that I don’t take that many really long plane flights (and they come with in-flight movies, though you’re at the mercy of whatever content is on offer).

        The other thing about watching on a laptop is that Greyhound seats are awfully cramped. If the guy in front of you has his seat reclined, and you’re sitting next to a 300-lb. dude, you find that the 15″ laptop is kind of hard to watch comfortably. Come to think of it, I have the same issue when I go to get an infusion at the hospital. What with IV cables draped all around and stuff, it’s tricky to find a good spot for the laptop to sit. Doable, sure, but not convenient.

        As for TV-to-laptop, as far as I can tell it’s pretty inconvenient to set that up. The DirecTiVo is different from the regular TiVo, and TiVo-to-go only supports certain limited TiVos and Windows machines, and is expensive. (Last time I checked.) Again, if Steve makes it easy and all I have to do is pay $2, it might be a win. On the other hand, without a huge content library, ripping DVDs or torrenting gives a lot more options. But if this works out at all hopefully that will change.

        1. mav
          October 13, 2005 at 4:45 pm

          yeah, I don’t really so much care about that episode. I just want to be able to compare standard bit torrent content with the apple fair. I am assuming the bit torrent content is of better resolution than 320×240, or is it not. Because if that’s the case then we have to assume that the Apple content would take 2 to 3 times as long to match up at reasonable resolution (or that bit torrent would be 2 to 3 times faster if you were grabbing a smaller feed). Of course the convenience of the legal solution still holds. You have the episode of Galactica that was available. You can’t easilly get a smaller iPod version because there’s not one out there. Of course you also don’t have a current way of grabbing an HD quality feed from apple.

          So I’ll grant that carrying around the 15 inch powerbook might be kinda unwieldy on the bus. As you know, I find it unweildy in general, which was my primary reason for buying the 12 inch. But would you be satisfied with the experience of watching the 2.5 inch screen? I find the PSP screeen at 4.3 inches to be small, but I can cope. I don’t think I could be happy at 2.5. Did you ever consider a portable DVD player? It would be an extra thing to carry, but I think the battery issues are pretty well dealt with and they’re pretty reasonably priced these days. Plus, the media is readily available, especially since you’re already buying the DVDs anyway.

          Don’t get me wrong. I know I’m sounding like I’m pretty down on the whole thing, but I really do want to see where this goes. More content possibilities are always good, and my hope would be that this would eventually open up a world where quality programming is available at low low costs directly to my cell tower enabled VR goggles. I just think this isn’t even quite the advent of the internal combustion engine when I’m looking at a goal of one day travelling to the moon.

          1. October 13, 2005 at 6:08 pm

            I don’t think the BitTorrent quality was much higher — certainly I can fit several episodes on a CD-ROM, so the size must be close to the Apple file size (which is 209M), and I assume codec quality is similar as well. But I’ll check it out this evening.

            I never really considered buying a portable DVD player. Like you said, the extra weight is an issue; it seemed redundant since I was already carrying a laptop. And back in the day they were ridiculously expensive (I never really evaluated them again).

            The 2.5″ screen sounds too small to me for dramatic content — even on the bus — but I’d be interested in spending a few minutes with it at the Apple Store. I could be surprised, I suppose.

          2. mav
            October 13, 2005 at 6:24 pm

            Field Trip!

        2. October 13, 2005 at 9:51 pm

          The DirecTiVo is different from the regular TiVo, and TiVo-to-go only supports certain limited TiVos and Windows machines, and is expensive.
          Yeah, the DirecTiVo has the HW and SW to do TTG – but DirecTV has refused to enable it.

          However, TiVoToGo works on every Series2 standalone TiVo and it has always been free, no additional cost. While it is possible to move video to/from a Mac (with the latest software you can move MPEG2 *to* the TiVo as well), you can currently only play the video from the TiVo on a Windows PC. The DRM is handled by a Windows DLL and it hasn’t been released for Mac yet, still in development.

          Once you have it on a Windows PC, transcoding it for other platforms – like the PSP, iPod, etc – is trivial. See http://www.zatznotfunny.com/ttg.htm

          It probably won’t be long before someone makes a one-step tool for moving shows from TiVo to iPod, it was already done for PSP.

          (I run )

          1. mav
            October 13, 2005 at 10:27 pm

            that’s quite interesting. Thank you. Not that its useful to me as I’m working with a DishNetwork HD-DVR system and not TiVo, but maybe can get some use out of it.

            Just out of curiousity, how did you find my journal? I always wonder when someone new shows up and comments. We don’t seem to have any friends in common.

            Anyway, welcome… new insight is always appreciated on any of my posts.

          2. October 13, 2005 at 10:30 pm

            The magic of Google. 🙂

            I monitor and which are feeds from Google Blog Search. 🙂

          3. mav
            October 13, 2005 at 10:42 pm

            ah… ok, that’s pretty cool. I might have to set up a few of those myself. Thank you.

          4. October 13, 2005 at 10:43 pm

            Yeah, it is fairly useful and using the feeds makes it easy to track.

    2. mav
      October 19, 2005 at 2:28 pm

      Addendum: I talked to my friend Brandon who is the manager for EBGames at Century III mall. He says that they are selling an ok number of PSP movies, but not as many as they would hope. They attribute the sell to the fact that the movies look very crisp on the high resolution screen (since most people don’t have HD and therefore never get to see anything that clear) but fact that they aren’t selling as well as they like to the fact that they are too expensive (because, he says the media is too expensive to produce, I dunno how true that is). He thinks that they’d sell really well if they were around $10, and theorizes that they’d do really well in the rental market if Blockbuster or some such were to start offering them.

  4. October 13, 2005 at 2:30 pm

    So here I sit on my fast computer with the big hard drive and cheap speakers and tiny 7-year-old monitor. Do I really want to watch movies on it? Hell no, but then, my television was free, and I watch movies on that. The main difference being that the television is in front of the couch, and the computer is in the office portion of the kitchen. Couches are comfy places to watch movies.

    What do I like? I like watching movies on demand off the cable. $3.95, but they are recent and when I’m done with them, they go away. No videos to return. No boxes cluttering up my house. No data cluttering up my hard drive. Suits the anti-stuff mood I’ve been in for the last year.

    And no, I still haven’t bought a DVD player. I only own about 20 VHS movies and there are maybe another 5 I would consider shelling out for if anyone still sold VHS anymore. Most shows I only watch once or twice. Who has time to watch them over?

    Yeah, and my cell phone is black and white too. Can’t even send pictures on that. What would I do with them, look at them once? I’d have to spend a hell of a lot of time on the subway to want to watch movies on something that small.

    1. mav
      October 13, 2005 at 3:45 pm

      now this is an interesting comparisson. I’m not the type who will pay $3.95 for OnDemand movies. I’d rather pay $8 up front and just watch whatever HBO has to offer on any of their 6 (or however many) channels. And actually, I’m not even doing that right now. But I know that OnDemand is very popular. So what it really comes down to is are people willing to save 50% at a substantial loss of quality but gaining the ability to take it with you on an iPod.

      Its also comparable to vCast or whatever they call that “watch video on your cellphone” thing that they’re pushing these days. I can’t see myself getting into that either. Like you said, the screen is just so small, and not comfortable to watch for long content. I could see watching a free 10 min. news update podcast or something while riding the subway to work, but theres no way I’m going to tolerate watching 45 min. of TV drama on it. Maybe I just don’t commute passively enough to see the value. If I actually took a subway every morning, I guess I could change my mind.

      1. October 13, 2005 at 11:16 pm

        I watch OnDemand movies, but only the free ones. It’s good for watching those movies that I never got around to seeing, and that many people want to stone me for not having seen them. For instance, the last OnDemand movie I watched was 2001: A Space Odessy. Unfortunately, I fell asleep even earlier this time. (Not really a commentary on the movie. I was sick and meant to sleep and thought I’d put a movie on for background and half watching.)

  5. October 13, 2005 at 3:27 pm

    I’m a videophile, so the 320×240 resolution of the video iPod just doesn’t quite do a show justice, esp when it’s the hig quality content that is generally worth watching.

    Now I do see a at least some of market for something like the downloadable episodes. Many people are starting to become TV adverse and don’t even bother with cable anymore. I think a better comparison to this isn’t the regular TV/Tivo market, but the market for TV DVDs. Something like Desparate Housewives(which is a guilty pleasure of mine) goes for ~40 for 23 episodes($1.74 an episode). Now the extra 25 cents doesn’t seem so bad considering the fact that you get near instant gratification, and don’t have to wait until the season’s over before you see it.

    1. mav
      October 13, 2005 at 4:28 pm

      yeah, the 320×240 complaint seems to be the big stumbling block here.

      I’m not sure I believe that people are becoming more TV adverse. The data can be interpreted either way. We know that the key age 18-24 male demo is taking a dive, but we also know that the size of the TV watching universe is stillm increasing. And we know that the Nielsen rating system is substantially flawed. Nielsen has always had a known problem with under reporting ratings for time shifted shows with VCRs and the advent of DVR is making it much worse (even with TiVo’s attempts to help them). Another problem they have is that multiple TV households are also under reported (this is a long standing problem, it makes children’s television shows be reported much lower than they probably should be).

      That said, advances in home video(DVD) and video game technology as well as the availability of the internet are almost certainly stealing TV viewers away. Also you have to take into account that maybe the focus of programming is shifting to other groups than the traditional key one. Obviously, you’re a member of that group. Dammit, someone give me grant money so I can investigate this sort of thing.

      1. October 13, 2005 at 5:25 pm

        TV adverseness can mean a variety of different things, as there’s so many different ways to calculate what it supposedly means(whether it be the ratio, total number, amount of tiemshifting, etc). But all in all, it(the sales of TV shows online)’s another step in the evolution of the growing markets for TV on demand that come with DVRs and DVDs of TV shows. $1-$2 does seem to be the right price point for such shows, esp when you consider how much the DVDs cost. And since they are way lower quality, the content creators are quite happy even if the sales are merely decent, as it means potential for double sales of the same content(which they are trying to do a lot of nowadays).

        1. mav
          October 13, 2005 at 6:22 pm

          point taken. I guess what it comes down to is the micropayment argument. Many internet visionaries have been advocating that in the new e.com.nomy content would be paid for on a per view usage basis rather than through the traditional advertising means. The theory being that people would rather pay some negligible fee per view than watching commercials or some such means. I’ve never had much faith in it because I believe that most (not all) people want to “own” something once they’ve paid anything for it. Thus far, none of the micropayment schems have really taken off.

          Maybe that’s the question. Would you rather pay $0.99 for a 3.5 min song that you can listen to 100 times or would you rather pay $.00005 cents to listen to each second of music, or do you want to pay $9.90 and have access to the song on a disc that you own and can listen to as much as you want whenever you want. Obviously my strawman is a little broken here, because you aren’t limited to listening to the 99 cent song 100 times and owning the CD single won’t cost you $9.90, but at the micropayment level, listening to the whole song 10 times sould take you over the $9.90 pretty quickly. Paying 99 cents a song doesn’t really bother me, because I feel like I will listen to the music that much, and it will become worth it. Paying $1.99 for an episode of TV feels like a wasted cost to me because I feel like I won’t watch it that much, and once it scales out to the each individual show I’m watching, I’d be spending a fortune. At the end of the day, assuming I am only watching each episode once, I’m spending $0.0007 a second for a 45 min. episode. It doesn’t sound like a lot, but then when you think about it, that’s almost 4.5 cents a minute and we’re approaching cellphone rates. And then when you add in the lower visual quaility than I expect from my video content, it really starts to hurt.

          Personally, I think I’d be much more likely to use the service if I downloaded the 45 min. episode as a full hour long ep with commercials that I couldn’t fast forward through but I got to do it for free. I wonder if I am in a minority here.

          1. October 13, 2005 at 6:42 pm

            I think the slight difference in these “micropayments” is that it’s not a pay per view thing(at least my impression of it seems to be), but more of an a la carte system. You pick which ones you want to buy. It’s more about paying $.99 for the one song that you want or $9.90 for the whole cd for one song. So the idea is that they do sorta own something, even if it’s something as intangible as a digital file.

            As far as the free model goes, they could actually potentially make a significant chunk of money based on targetting advertising, esp if you can’t fast forward through them. After all, most people don’t mind good commercials if they happen to be interesting. It’s all of the bad commercials that aren’t targeted at the specific viewer, and the ones that the viewer has seen a million times that get aggrivating. If I had non-repeating commercials that were targeted to me on relevance, that’d actually work out better as TV shows are paced to have commercial breaks.

          2. mav
            October 13, 2005 at 6:56 pm

            but again, that ignores the usage pattern. How many times do you listen to each 99 cent song versus how much usage do you get out of each $1.99 tv show? And really, are you gonna pay $1.99 for a music video at all? that just seems silly.

            The funny thing is, TV ads are targetted. Just poorly. Demographic study is hard, but its big bucks. But that’s why there are beer commercials with girls in bikinis during football games and tampon commercials during soap operas.

            I think having better targetting would be advisable for any of the mediums. Of course you also have to create good content, and its just as hard to create good content in a 30 second commercial as it is during a tv program itself. If not harder.

          3. October 13, 2005 at 7:43 pm

            Well that does ignore the usage pattern, but up until now, that usage pattern was exactly why Steve Jobs declared that they wouldn’t be making a video iPod, and look where they are now. I have to wonder if Steve Jobs is trying to prepare for video podcasts taking off. Sill, I keep trying to ask myself why I continue to buy DVDs rather than just subscribe to Netflix or the like, when I watch them a couple of times tops.

            I did a quick check, and it appears that the downloaded video is 480×272, which is a bit better than the 320×200. If the iPod can do some decent interpolation, it should look close(enough that non-videophiles can’t tell the difference) to DVD quality on most peoples non-HD setups.

            The advantage of something like the iTunes store is that you can collect more demographic data, and theoretically target better.

          4. mav
            October 13, 2005 at 8:18 pm

            I was thinking about that. despite what I’ve been saying, i can see myself watching say a video podcast of the news, on a subway ride to work every morning, or something like that, but there’s no way i can see myself paying for it. Its just not that important. I could definitely deal with watching it complete with commercials.

  6. October 13, 2005 at 6:30 pm

    Actually, I’ve seen That’s So Raven a few times and it’s pretty funny.

    1. mav
      October 13, 2005 at 6:36 pm

      Well, like I said… at least I’d heard of that one.

  7. mav
    October 13, 2005 at 10:45 pm

    ok, so that makes you a prime candidate. How did you feel about the viewing experience. Not the show per se, but I mean, was it worth $1.99 to watch it on your laptop like that. Did you think it took too long to get it. Did the video quality suck? Will you be watching more programs this way?

  8. mav
    October 13, 2005 at 10:52 pm

    they’re not going to. There is no reason for them to do so. People get into the entertainment business to become rich. Despite how I might feel about music and movies being overpriced, the simple truth is, by copying video, you are in fact “stealing” from them. You are enjoying their services without paying them additional revenue. And they’re too greedy to let that go by. There really isn’t anything to be gained by the music/movie industries just letting the personal use copying go. All it would do is serve to make us hippies happier. It will never put any more money in their pockets and worse case scenario, its would take a lot out of their pockets.

    Not allowing us make copies of video media isn’t going to alienate anyone anywhere near enough that it puts a dent in the studios pockets. So therefore it makes sense for them to do. That said, it’s also one of the things that’s going to hurt this from ever really taking off. I don’t want to watch tv on my computer, dammit. I want to watch it on my TV in the other room. So I won’t be using the service much.

    That said, if you wanted to copy video footage playing on your screen, you’re a smart girl, I’m sure you’ll manage. Really, its been like 24 hours already. I’m sure there are hacks googleable by now.

  9. October 13, 2005 at 11:02 pm

    I think I’d be more likely to pay a monthly fee for access rather than an itimized fee. See, when I go to watch something, I see that it costs, and I decide to do/watch something else. If it’s something that’s just available, and I’m just billed. I just pay the bill and am glad for it.
    Like cable.
    I do see reasons for this not being the best thing for the companies. Whats to stop me from just downloading everything available in the first month and then canceling my subscription. There’d have to be some sort of limiting factor. I’m really unsure of what logistics would make this work. But, I’m sure marketing execs out there are much more motivated to figure it out.

    Yes. I do think this is the future of entertainment. We will tell our TVs “I want to watch this now.” some downloading will happen, and we will watch it. There will be no schedules, only release dates. TiVo is the first step down this path.

    1. mav
      October 14, 2005 at 3:04 am

      yeah, that’s the broadcast model. It relies on you having to watch content as its sent so that you can’t just suck down the entire feed and then cancel. But similarly, I don’t want to be beholden to a per view charge either. That’s why I advocated the commercial advertising model. See the conversation above with

  10. mav
    October 14, 2005 at 2:51 am

    definitely let me know…

  11. mav
    October 14, 2005 at 3:02 am

    that’s just the thing. I don’t think the average customer cares. In the grand scheme of things, not that many people really copy media. For all the complaining of the RIAA its a very very very small percentage of the people stealing music who steal most of it, and its a very small percentage of the music listening populace who even bother to steal it at all. That’s always been true, ever since the advent of home cassette recorders or VCRs in the first place. Most people just don’t care enough to make their own backups of broadcast content, and very few care enough to try and sell them or trade them on the black market. People who want to be able to make those copies have a means of doing so. Yes, its an illegal means, but its there. I don’t think most people care though.

    That said, it is an arbitrary limitation that in the grand scheme of things. I haven’t tried it yet, because I don’t care… but in two minutes of google surfing, I’m pretty sure I could now defeat the DRM if I cared. But then why would I want a DVD of questionable quality That’s So Raven episodes anyway?

    And there is an HD imac. The screen of the iMac has more than enough resolution for HD. Its just that the data feed isn’t good enough. Really its storage and bandwith that I need to wait for. But even then. I’m not going to want to watch content in my office. That’s what I have a seperate room with a TV for. 🙂

  12. October 14, 2005 at 2:13 pm

    Oh, neat. As of my comment, only the first episode of the first season was available.

  13. October 19, 2005 at 1:49 pm

    I quit watching TV so I won’t be paying for that. But even if I did watch TV, we have Tivo at the moment~ my husband loves to TiVo motorcycle racing.

    I watched 24 for part of last season but I stopped watching it. That’s a whole separate rant, really. Not to derail your rant, but doesn’t it anger you at all that nobody seems to believe in “innocent until proven guilty” on that show? It TOTALLY bugs me. I know, I know, it’s just TV. However it isn’t entirely illogical to think that entertainment and politics are in bed together these days, and it just strikes me that the show is fitting in a bit too much with the whole political propaganda machine…

    Not that it isn’t an interesting show!

    Anyway back to your regularly scheduled conversation…

    1. mav
      October 19, 2005 at 2:23 pm

      ooh, that’s an interesting one.

      Actually, no, it doesn’t bother me. That’s becuase, the paranoia sub context of the show is one of the most interesting things about it. I see it as a commentary on the state of anti terrorism in the government. Yes, CTU’s theory is generally “we don’t have for niceness. Let’s torture the guy now and apologize later if we have to.” And it turns out they are wrong just as often they are right. So yes, it is fitting with the political propoganda machine. I don’t think they’re really trying to push the idea that its right though. They’re saying “look Jack is effective, of course he ultimately ends up ruining his life by doing this, and really, every day he hass to go through, he comes out a little less human.”

      That and it teaches us that establishing a perimiter around terrorist activity is useless as the terrorist will have no problem slipping throught it anyway, and there’s really no point in ever trying. Unless of course you have a bunch of extras with you that are otherwise going to be doing nothing.

      1. October 19, 2005 at 8:15 pm

        Doesn’t bug my husband much either. He is dying to see how they are going to bring Jack back next season. I must confess to curiousity about this also, but I will be content to hear the 2-minute summary after the show~ especially cuz I like to use his computer while he is watching TV. 😀

        1. October 19, 2005 at 8:16 pm

          Or, um, has the season already started?
          Can you tell I never watch TV?
          heh.

          1. mav
            October 19, 2005 at 10:19 pm

            nope… Not til January.

        2. mav
          October 19, 2005 at 10:20 pm

          oh… I have half a dozen ideas of my own. Its pretty easy. Especially since Tony, Michelle and David all know he’s alive.

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